Agrarian marketing
Agrarian marketing
Date
2020
Authors
Shulenbayeva, F
Temirova, A
Journal Title
Journal ISSN
Volume Title
Publisher
S. Seifullin Kazakh agrotechnical university
Abstract
The essence, features, basic concepts, principles and functions of agrarian marketing has been examined in this study guide. The mechanisms of its interaction in the market, the terms and methods of marketing research are presented, the objective necessity of using marketing in the economy of agricultural production is
grounded. The theoretical part is presented in three chapters, each topic of which ends with control questions to consolidate students' knowledge. The fourth chapter presents marketing tools for grain production in Kazakhstan. The fifth chapter sets out the basic methods of state regulation of the agricultural sector in the midst of transition to a market economy.
Description
Keywords
marketing, agribusiness, Marketing strategy